Welcoming the Head of Brokerage for Our Asian Division

Atria Brokers’ journey toward a broader global presence continues with a bold leap into Asia. Please welcome Hongzhi (James) He from Beijing, China, officially joining us as Head of Brokerage — a pivotal appointment that marks the beginning of our expansion into one of the world’s most dynamic markets.

With over 16 years of experience in international trading of grains, oilseeds, and related raw materials, James will oversee key initiatives to drive our growth in the Asian region, including:

•  Leading the development of our brokerage business and identifying new commercial opportunities;
•  Generating brokerage deals, maintaining consistent deal flow and profitability;
•  Building and nurturing relationships with market participants such as suppliers, buyers, traders, and other stakeholders;
•  Developing and executing plans to enhance market share and widen our client network.

So, with James on board, our Asian division will undoubtedly flourish and set the stage for Atria Brokers to lead the way in Asia!